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SportyBet and LALIGA have announced an exciting multi-year partnership, positioning SportyBet as the “Official Betting Partner” of LALIGA across Africa.
This strategic collaboration, effective from this season, establishes SportyBet as the premier sports betting platform in the region, aiming to enhance football content delivery to fans across the continent.
The partnership will kick off with a high-profile launch event in Africa, headlined by one of LALIGA’s most iconic ambassadors—a globally recognized football legend. This event is expected to set the tone for a collaboration that could transform the betting landscape for millions of football enthusiasts across Africa.
LALIGA ambassadors include football legends such as Frédéric Kanouté, David Villa, Luis Figo, Samuel Eto’o, Carles Puyol, and Iker Casillas, to name a few.
SportyBet is set to revolutionize the betting experience by introducing innovative features unique to the industry, offering fans exciting, first-of-their-kind betting options that promise to bring them closer to the game.
As part of this agreement, SportyBet will gain significant visibility during LALIGA match broadcasts, with prominent advertising during key fixtures, especially when major clubs like Real Madrid, Barcelona, and Atlético Madrid are playing away games. This increased exposure will elevate SportyBet’s brand presence in the global football arena.
Additionally, SportyBet users will enjoy exclusive access to LALIGA content, with immersive features on the platform and its social media channels, allowing fans to experience the league like never before.
Fans will also have the chance to participate in extraordinary experiences, including VIP stadium tours, sideline access during warm-ups, photo opportunities with football idols, and even taking post-match penalties on the field.
This partnership will extend across multiple African territories, with promotional activities aimed at further strengthening SportyBet’s influence in the region.
SportyBet has recently become one of the most visited betting platforms globally, thanks to its advanced technology, competitive odds, and fast, secure payment systems. This partnership with LALIGA will further boost SportyBet’s international presence and reinforce its commitment to providing an unmatched sports betting experience.
Elías Gallego, VP of Media, Marketing, and Business Development at SportyBet, remarked: “This partnership represents a powerful alignment between SportyBet’s leadership in the African market and LALIGA’s immense potential to grow its footprint across the continent. Together, we aim to elevate the fan experience, fuel the passion for football, and drive unprecedented growth for both LALIGA and SportyBet in Africa.”
Jorge de la Vega, Executive General Manager of LALIGA, expressed his excitement: “Partnering with SportyBet is an exciting milestone as we expand our presence in Africa. This collaboration brings LALIGA closer to millions of passionate fans and highlights our commitment to delivering world-class football experiences. Together, we’ll create new engagement opportunities and inspire the next generation of football enthusiasts.”
With its focus on innovation and excellence, SportyBet’s partnership with LALIGA promises to take both brands to new heights, reshaping the sports betting industry in Africa.
